Under the title of ‘Progression’ Kenilworth RFC are immensely proud to unveil their new look badge which will become central to the Club’s identity with immediate effect.
The Club has engaged with Kenilworth based design agency, Rapport, with the result being a new digitally focused design, intended to create an identifiable and eye-catching identity which retains the central theme of the previous iterations of the badge – the town’s most iconic landmark Kenilworth Castle.
Kenilworth RFC is progressing in all areas. On-field activities are thriving, right through from the mini & junior section to the senior Men’s & Women’s teams. As well as this, off field plans are showing impressive momentum, spear headed by the new ground development.
And its ahead of the move to the new ground, where the badge will be replicated across many different areas, that the opportunity has been presented to evolve the Club’s badge and bring it in line with modern sports badges and consider the requirements of the digital age. The previous badge had been in consistent use since 2006 but presented several challenges when used on digital platforms, such as social media’s Facebook and Instagram, due to the detailed nature of its traditional elements.
Although the new badge is simpler in its layout it retains the spirit and heart of those preceding it, as well as the addition of some enhancements.
These include:
• A modern shield profile to house the badges main elements
• A truer representation of the iconic Kenilworth Castle
• The retention of the rolling grounds on which the castle stands
• The addition of the year the club was founded, 1924
• The continued use of the Club’s traditional badge colours of blue, yellow, and green
• The proud Kenilworth RFC name
Kenilworth RFC’s Chairman Johnny Marsh, said: “As part of the reviews undertaken ahead of the move to our new ground the Club’s Communications Working Group identified that there was an opportunity to bring our traditional badge in line with the trend in professional sports of a badge for the digital age. The previous badge design, which contrary to what some may believe has only been in use on playing shirts and merchandise since 2006, was very much a traditional rugby club crest, with medieval elements and fonts, but proved problematic when reproduced on-line and in embroidery.”
“As a club we are very progressive in our approach, looking forward with a healthy appreciation of what has come before. We’ve retained the non-negotiables like the castle and mounds and of course our name, as well as bringing in other elements of our identity for the first time with the inclusion of 1924. We are delighted with the final design produced by local design agency Rapport and had really positive feedback from the clubs members who have seen the design.”
“The world has changed, and all organisations need to be much more digitally focused. Everyone is watching things on their phones; the way clubs interact with their fans is through social media. The details on traditional detailed crests become very small and difficult to identify. It’s not that the old design was bad, it’s just that the world has changed, it’s progressed and gone digital. Going forward I am sure it will become a huge part of Kenilworth’s future success.”
